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To contact us: |
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If you have a question which does not appear below please email us at info@WebAdLlc.com and we will be happy to respond. |
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Frequently Asked Questions |
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1. What is Internet marketing? 2. What does WebAd provide? 3. Does my business need internet marketing? 4. What makes WebAd better than other agencies? 5. How much do you charge? 6. I do my own Google Adwords campaign at the moment, why should I pay someone else to do it? 7. How will you manage my account? 8. What is the difference between SEM (Search Engine Marketing) and SEO (Search Engine Optimization)? 9. Is it true that those who pay the most to Google get the highest positions? |
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1. What is Internet marketing? Internet marketing is the use of online strategies to promote, advertise, brand and market products or services. Internet marketing encompasses a number of techniques including banner ads, online public relations, email campaigns, e newsletters, online surveys, viral marketing and pay per click. 2. What does WebAd provide? Our core expertise is SEM (Search Engine Marketing) and internet advertising. SEM means the posting of ads on search engines like Google i.e. ‘Sponsored Links’. Only when someone is searching using a term closely related to the services and products your business provides, will he see our ads promoting you. Only after clicking on the ad and entering your website will you be charged. We also provide SEO (search engine optimization) and website design through our industry leading partners. 3. Does my business need internet marketing? Yes, yes and yes! Every business can increase their sales through the Internet. Given our current economic climate, it is more important than ever. Internet marketing increases your potential market, is results driven, fast and accountable. You only pay when a potential customer clicks on your site. Our clients see an uptake in sales almost immediately. 4. What makes WebAd better than other agencies? We do not promise the sky and deliver air. We say it clearly – our core expertise is SEM. Everyone will tell you he is an expert – WebAd have in depth experience working with the Internet industry including Google, Microsoft and BT Internet. We know how to get results! In Google we helped to create the Google Ad Word system, created and managed advertisers accounts with monthly budget exceeding 1.5m$. In Microsoft we managed a team of marketing experts. 5. How much do you charge? In comparison to the potential revenue we can bring to your business, our fee is low. It is determined by the budget you wish to spend on the different internet platforms showing the ads and your target locations. We always create a campaign that is within your budget. You will pay separately to the internet platform that shows the ads – this payment is as high or low as you wish. 6. I do my own Google Adwords campaign at the moment, why should I pay someone else to do it? You will end up spending a lot of money and time, without the results you desire. We use our expertise to provide you the highest results in the shortest time. The ads promoting you will be presented on Google within 24 hours and we guarantee a top 3 position. 7. How will you manage my account? We will provide a dedicated expert to create and manage your campaign, regardless of your budget. Your account will be constantly automatic monitored to prevent click spam. Daily monitoring of campaign and competitors will occur, to assure you get the best results at the lowest possible cost. Through using WebAd, you could end up paying less than half the price paid by the business ranked below you. You will receive hourly reports after first 7 days of campaign’s activity and monthly reports detailing daily performance and suggestions of how to increase your return on investment. 8. What is the difference between SEM (Search Engine Marketing) and SEO (Search Engine Optimization)? SEM bypasses all the factors that determine ranking on search engines and posts an ad on top and/or beside the organic search results. SEO is the process of improving the ranking of your website by working on the factors that determine it such as traffic, links, content and much more. We can provide expert services in both SEM and SEO. 9. Is it true that those who pay the most to Google get the highest positions? The ranking of advertisers is based by a combination of CPC and the Quality Score. CPC (Cost Per Click) is the price you are willing to pay when someone clicks on your ad and enters your website. Quality Score is a dynamic variable assigned to all the components of your SEM. It is calculated using a variety of factors and measures how relevant your keyword is to your ad group, and to a user's search query, quality of your website, structure of the campaign, the text of the ads and more. Quality Score influences your ads' position on Google and the Google Network. It also partly determines your keywords' minimum bids. In general, the higher your Quality Score, the better your ad position and the lower your minimum bids. We can ensure your Quality Score is as high as possible, therefore lowering your CPC’s. |